Free revenue calculator
Revenue per visitor calculator
Turn traffic and sales into one useful number. See what each visitor—and every additional thousand comparable visitors—is worth.
Revenue per visitor FAQ
How do you calculate revenue per visitor?
Divide revenue from a period by the number of website visitors from that same period. For example, $5,000 from 10,000 visitors equals $0.50 per visitor.
Why is revenue per visitor useful?
It gives traffic a business value. Comparing revenue per visitor by source or campaign helps distinguish channels that create customers from channels that only create clicks.
Does this calculator store my revenue?
No. The calculation runs in your browser. DataFast records that the calculator was used, but does not send the revenue, visitor, or customer values you enter.