Stop guessing which marketing channels work. DataFast connects the visitor's first source, campaign, and landing page to completed payments you report.
5,000 events/month free. No credit card required.
1 call
Per payment
$0
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2min
Setup time
<1KB
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See which channels introduce new customers to your brand. Understand where awareness starts so you can invest in top-of-funnel growth.
See which first landing page introduced the visitor who later completed a payment.
Automatic UTM parameter capture for every visitor. See revenue broken down by source, medium, campaign, term, and content.
Track revenue from every referral source including social media, affiliates, newsletters, and partner sites without manual tagging.
Our first-party tracking works without cookies, so you capture conversions that cookie-based tools miss due to ad blockers and browser restrictions.
Compare visitors, sales, and revenue by source without mixing different currencies into a misleading total.
Marketing attribution is the process of identifying which marketing channels and campaigns lead to conversions and revenue. It helps you understand your ROI so you can allocate budget to the channels that actually work.
DataFast uses a random, site-scoped ID in first-party browser storage for up to 30 days. It does not use cookies or cross-site tracking. You can choose session-only mode when shorter attribution matters more than matching later purchases.
DataFast currently supports first-touch attribution: the first recorded source, campaign, referrer, and landing page are joined to a later payment using the visitor ID.
You can send a server-side revenue event for any completed sale when you have retained the DataFast visitor ID from the original visit.
Revenue amounts come from the authenticated server-side events you send. Attribution is only possible when the same visitor ID is passed through checkout, so unmatched or blocked visits remain unattributed.
DataFast can replace Google Analytics for most use cases, or run alongside it. The key difference is that DataFast is built around revenue attribution rather than pageview counting, so you focus on metrics that matter to your business.